Crisis Communication

No organization, regardless of its success and reputation, is immune to crises! A single negative article or news story is enough to jeopardize your image and destroy a reputation built up over the years. A crisis can happen to everybody. The most important thing is to not stop to communicate. Passivity, silence and non-transparency can prove lethal for an organization. Use the crisis for your own benefit – communicate.


  • Definition and analysis of a situation
  • Preparation of communication plan for crisis communication
  • Definition of communication strategies aimed at different publics
  • Training of spokespersons
  • Preparation of crisis centre
  • Preparation or media releases in crisis situation
  • Counsel and advise
  • Personal contacts
  • Media appearance training
  • Preparation of meetings, briefings and press-conferences

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